Esha | QuickConnect

QuickConnect

Application for an online community of people with similar interests.

Used unique design trends.

Increased application users rate.

Designed clean and simple interface.

Project Overview

QuickConnect is a mobile application designed for individuals who have similar interests and wish to share and talk about them with other like minded people on one platform. The project uses latest mobile design trends in order to provide a user friendly and user centric interface.

Project Type

UI/UX Case Study

Duration

11 Weeks | Jan - March 2024

Tools Used

Roles & Takeaways

My Role

Conducted competitive analysis and market research for the application.
Created user persona and user journey map
Designed multiple wireframe iterations.
Carried out iterative usability test rounds in order to produce a finished mobile application.

My Takeaways

Finding the right balance between a compact design and an informative design is vital.
I understood the importance of in depth market research and analysis.
If there were no time constraints, I would try and propose marketing strategies in order to promote and monetize QuickConnect application.

User Goals

Being able to join various discussion groups.
Being a part of a community.
Staying in the loop with all the latest updates.

Pain Points

Not finding all groups at one place.
Having to switch between multiple platforms.
Having trouble keeping in touch.

Proposed Solution

Minimal interface that offers multiple group options.
Grid view design offers all options at one place.
Easy toggle features to turn on and off all notifications.

Competitive Analysis

Empathy Map

Persona

Journey Map

Design Trends

Which?

Why?

Give soft and soothing look, blending colors in a way that is easy on the eyes. They are helpful in making text easy to read and provide a good contrast against dark text.

Pastels and Gradients

Offers fresh look and feel, breaking away from standard design norms, and usually driven by the need for brand differentiation and showcasing creativity. They can server as a digital signature, giving the application a unique identity.

Unusual Typography

They are like miniature information boxes that provide immediate and essential details and function as a gateway to more detailed data. They allow for more flexibility and work well on mobile interfaces.